One quiet evening I found myself looking over the variety of cars that you have all chosen to store with us. I found myself thinking about the journey that makes us car enthusiasts finally settle on the car we want. I’m not talking about the specific car we end up buying, but more the model we want that we then hunt down to find the best example we can afford. Whether it’s brand loyalty, the enjoyment of an oddity, or a familial tie - it certainly gives us something different to look at every day.
I don’t really think it’s any secret both I and Richard have a bit of a thing for BMW. Being the age that I am, growing up I was at about the peak age for the E39 M5. This sleek V8 bruiser with “400hp”, that also happened to have a pretty good marketing strategy. Remember the BMW film “Star” (Clive Owen chauffeuring Madonna in an M5), being of the Playstation generation I always played the M5 in Need for Speed Hot Pursuit 2, or when Youtube was in its infancy a video of some German woman absolutely driving the wheels off an M5 Ring Taxi – R.I.P. Sabine.
Well it all worked on me. I was set that the E39 was my dream car and my fate was sealed. For others though (as recently highlighted by Top Gear) our Dad’s cars often have a huge impact on us and our passion. We store some family heirlooms for owners, these are the cars that at a glance aren’t exclusive, expensive, or unattainable, but they mean more to the individual than words can describe.
Or aspiring to a brand that you never thought would be attainable. You’ve saved, scrimped, had a bit of luck come your way and the stars align for you. Whatever it may be is now in reach and you go for it. I’m writing this and thinking it’s not only the cars themselves, but the wraps, parts, paint we lavish them with. We really are an odd bunch us petrol heads.
Whatever yours are, we all have our reasons. The pull to these lumps of metal that only serve as a method of getting from A to B is undeniable. We’ve all been bitten by the bug and whatever you journey has been, we’re very privileged that you’ve trusted us with your journey.